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Daejeon Hana, which strives to maximize profitability, has started using high-end Skybox for multiple purposes

“I can make it like this because I have a budget.”

The Daejeon World Cup Stadium, the home ground of the time when the poor citizens were Daejeon citizens, had difficulties in making full use of the inside, although its appearance remained the same as that of the 2002 Korea-Japan World Cup. Even the sculpture that symbolizes the club had to go through consultations with the Korea Facilities Management Corporation.

Skybox, which other clubs operate and sell, was also the case. It was far from profit-making as it was used as an office for the CEO. As it was used as an annex to a VIP seat, it had the feeling of authoritarianism in the 1980s.

However, after Hana Financial Group took over the club and was reborn as Daejeon Hana Citizen, it began to change one by one. In particular, the acquisition of the right to operate the stadium’s facilities from Daejeon Metropolitan City in 2021 became a catalyst for accelerating the change. The so-called long-term rental of the stadium will allow them to run their own profitable businesses and speed up the team’s management independence based on this.

Although it is a professional team, Daejeon Hana’s attempt was definitely fresh in a structure where the budget influence of the parent company or local governments still remained. The sports climbing business made a so-called jackpot. Profitability was pretty good, too. Of course, it is said that it is slowing down somewhat at the moment. This is because the climbing fields are established at each major branch of Daejeon, which is inferior in accessibility.

Still, Daejeon Hana will go the way of Daejeon Hana. It has newly created Skybox. It was 100% renovated and unveiled in the fifth round against Sunsan HD on the 2nd.

Skybox is located on the third floor of the stands on the west side of the stadium. While other stadiums protrude from handrails, Daejeon is still attached to the main office. There is a sense of unity in the field of view. Six rooms were opened with a budget of 700 million won to 800 million won.

The prices also vary depending on the size. A room for four is priced at 600,000 won, 1.2 million won for eight, 1.8 million won for 12-person, and 2.4 million won for 16-person rooms. Compared with ordinary seats in the stands, people can enjoy more comfortable games with less cost.

It is a natural service for spectators who use Skybox, but a buffet style of food and beverage is provided. It was organized in a luxurious manner by an external company. In addition, it was installed as a monitor to watch the game together, and a soccer game stand was installed so that it was not boring. A parking ticket for a stadium is also provided.

There was also a difference for each room. A four-person room is designed to be “private.” It is suitable for running a business through sports. Multi-person rooms with 12 or more people are decorated like a sports pub.

A Daejeon official said, “There have been discussions since January this year, and the opening game at home was delayed, so the schedule was tight. We will actively promote and increase the utilization rate,” stressing that we will actively engage in sales.

The era of just watching games in the stadium is long over. “I am deeply moved to see business facilities that I really wanted to do take place one by one. These are things that I couldn’t do in the past even if I wanted to. It is all the more impressive because I worked with Hana Financial Group, the parent company, to do it,” said an employee who experienced experiences as a citizen team.

To dispel regret that Skybox is being used only on the day of games, it is necessary to increase the number of business days. This is why Korea needs good performances such as advancing to FA Cup or Asian Football Confederation Champions League (ACL) in addition to the league. Korea needs to show that it is worth paying for the game.

Of course, there is also a change of ideas. It is a way to lease Skybox to a conference room on non-business days when competitions are not held. Daejeon is geographically the center of the country. It is the same way that Korail benefited from its profit-making business by leasing offices within train stations to conference rooms. 사설 토토사이트

There are many research institutes such as Daedeok Research Complex near the stadium. It is natural that people from all over the country gather. They also have a meeting while watching the green grass and provide the same food and beverage on the day of the game. A Daejeon official said, “The demand for meetings of various organizations is higher than expected. If we use local community businesses as well as host multiple meetings, the value of using Skybox will likely be higher. We are thinking about various ways to use it.” Clubs can naturally promote and attract potential spectators.

Active use of stadium facilities will lead to the creation of Skybox space on the same side (E seat) across the main office. He is reportedly considering various options, including an indoor golf practice field or an indoor soccer field with a capacity of 20 to 30 at-bats. Of course, it is one of the ideas. Nothing has been materialized yet. Regardless of the team’s performance, the struggle to manage a commercial club is amazing. Of course, demand is expected to explode naturally if the team’s performance is supported.

The transformation of Daejeon Hana, which matches the club’s long-term plan with the support of its parent company, is clearly a reference for other clubs as well. Still, too many clubs are not able to make full use of their facilities in the K-League.


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