Son Heung-min 31, Tottenham will continue to accompany Globle sports brand Adidas, a “partner of the soul.”

Adidas announced on the 18th that it will extend its sponsorship contract with Son Heung-min for another five years.

As a result, Son will have been supported by Adidas for 20 years from Hamburg in 2008 to July 2028. In fact, he has been sponsored by Adidas until his retirement. “Many brands have signed sponsorship deals with world-class soccer players, but it is a rare case to sign a sponsorship deal for more than 20 years,” Adidas said.

Except for cases where they have maintained a sponsorship relationship with the brand long after retirement, such as David Beckham and Zinedine Zidane, it is very rare for an active player like Lionel Messi and Cristiano Ronaldo to sign a sponsorship contract with a sports brand for more than 20 years. With the extension, Son Heung-min was listed as one of the most vulnerable players in Adidas, which was clearly recognized as a world-class player.

In particular, the specific amount that Adidas offered to Son Heung-min with the sponsorship contract was not disclosed, but it is known to be the highest amount ever for an Asian player. This shows Adidas Global’s desire to continue a strong relationship with Son Heung-min despite numerous love calls from competitors, as Neymar, who has been in a 15-year relationship with Nike, recently signed a new sponsorship contract with Puma, and Harry Kane, Son Heung-min’s former Tottenham teammate, also changed the sponsorship brand to Skechers.

In fact, the renewal of the contract between Son Heung-min and Adidas was expected. When the official ball for the 2022 World Cup in Qatar was unveiled, Son Heung-min was used as the main model along with Messi, and Adidas also shined its brand by standing shoulder to shoulder with players from various countries around the world in the global 2022 World Cup brand campaign. In addition, this year, the last year of his existing contract, he has been active in Son Heung-min by launching the brand’s first limited-edition soccer shoes called “HMS PACK” for Asian players to mark the 15 years he has been with Son.

Meanwhile, at the invitation of Adidas CEO Björn Gulden, Son Heung-min visited Adidas’ headquarters in Herzogenaarach, Germany, for the contract. They had a meaningful time riding a bicycle around the headquarters campus, seeing in person various archives, including Adidas soccer shoes, official ball, and uniforms, and meeting and greeting in person with employees at Adidas’ headquarters. They also reportedly finished filming a new soccer shoe campaign. 스포츠토토

Through this meeting, Son Heung-min said, “I am very happy to spend the new five years with Adidas, who has shown constant support and enthusiastic support over the past 15 years. I am looking forward to becoming the captain of the club and running toward a bigger future with Adidas at an important time when we have to move toward another new goal.”